Eye-catching studies that didn’t make the final cut:

Men with more attractive girlfriends or wives are more likely to engage in so-called “mate retention behaviors” – these are behaviors designed to thwart a woman’s infidelity and include refusing to introduce their partners to male friends; reading their partners’ personal mail; and buying their partners small gifts.

Studying magic tricks to find out more about human cognition.

Prior research suggesting that sex and violence don’t sell, was flawed, a new study claims, because it failed to control for other aspects of programme content.

Improving team creativity.