Top-down influences on colour-flavour interactions: ‘…when presented with a brown drink, the majority of British participants (70%) associated that color with a “cola” flavor (and 0% with a “grape” flavor), whereas half of the Taiwanese participants (49%) associated that same color with a “grape” flavor instead (and 0% with a “cola” flavor).’
How the two hemispheres job share during dual-task conditions. [Check out the report on this study over at Not Exactly Rocket Science].
Contemplating the future helps us pleasure delay – postponing immediate gratification in favour of a bigger reward later. [Check out the report on this study over at Frontal Cortex].
And finally … did you know there’s a journal of NeuroQuantology – covering neuroscience and quantum physics?