Explaining the power of curiosity – to your brain, hunger for knowledge is much the same as hunger for food

GettyImages-165918305.jpgBy Christian Jarrett

Curiosity is a welcome trait in many respects and is the fuel that powers science. Yet literature is filled with fables that warn of the seductive danger of curiosity (think of how Orpheus loses his wife Eurydice forever after he succumbs to the temptation to glimpse at the underworld). In real life too, we all know the regret that can follow if we give in to curiosity – glancing at a private message that we shouldn’t have, for instance; reading a TV review when we know it contains spoilers; or trying out what happens if you put metal in a microwave (tip: don’t).

From whence does curiosity derive such power over us? One answer lies in the brain. In a pair of brain-imaging studies published as a preprint at bioRxiv – aptly titled Hunger For Knowledge: How The Irresistible Lure of Curiosity Is Generated In the Brain – Johnny King Lau and his colleagues have shown that curiosity appears to be driven by the same neurobiological process as physical hunger.

The researchers laid the groundwork for their brain-scan research with a small behavioural experiment in which hungry volunteers were shown either magic tricks or pictures of tempting food, and then presented with a lottery wheel. This wheel provided a visual presentation of the odds of a gamble (which varied from trial to trial) – if they won, they would have an increased chance at the end of the experiment to learn how the trick was done or to eat the food; if they lost, it was more likely they would suffer a mild but unpleasant electric shock at the end of the experiment. Each trial the volunteers rated their curiosity about the trick or the desirability of the food, and then chose whether to take the gamble or not.

The main finding here was that curiosity and hunger both swayed the volunteers’ decision-making. Above and beyond the actual odds on any trial, the volunteers were more likely to take gambles when they were more curious about the magic or more tempted by the food, even at the risk of suffering an electric shock.

This led Lau and his colleagues to hypothesise that curiosity fuels a physiological wanting or craving, similar to hunger. To test this, they repeated the set-up with more volunteers and this time scanned their brains too. The results showed that, whether influenced by hunger or curiosity, when their participants opted to take the gamble, activity was greater in a key region of the brain known as the striatum, which is known to be associated with motivation and reward. Moreover, when driven to make the gamble, the participants showed a greater disconnect between the striatum and the sensorimotor cortex, indicative perhaps of a discounting of the physical risks of their decision (I would add a caveat: it is always difficult to interpret the functional meaning of brain activity, especially in exploratory work of this kind, so this interpretation should probably be considered tentative).

Similar findings emerged from a second brain-imaging study in which curiosity was provoked by obscure, intriguing trivia quiz questions rather than by magic (a typical question was “What is the only food that never spoils?”). In this case, if the participants opted to gamble, and won, then they increased their chance of finding out the answer later. Again, opting to gamble to satisfy curiosity, or hunger, was associated with greater activity in the striatum, and a greater disconnect between striatum and sensorimotor cortex.

Lau’s team said their findings show that “curiosity biases our decision-making by recruiting the same incentive motivation process as extrinsic rewards (e.g. foods).” If you’re curious to find out more, the full paper, which has not yet be finalised, is currently free to view online.

Hunger for Knowledge: How the Irresistible Lure of Curiosity is Generated in the Brain

Christian Jarrett (@Psych_Writer) is Editor of BPS Research Digest

4 thoughts on “Explaining the power of curiosity – to your brain, hunger for knowledge is much the same as hunger for food”

  1. As Stagner (1977, p. 130) has stated, “whether man seeks food, sex, power, or salvation, the mechanisms employed are biological”. Ref: Stagner, R. (1977). Homeostasis, discrepancy, dissonance: A theory of motives and motivation. Motivation and Emotion, 1, 103-138.
    If understanding of human behaviour and motivation is desired, then it is time to revisit the wisdom of the elders, the most impressive of which is the psychological needs theory of Henry Murray (1938/2008), “Explorations in Personality”, to which I have added a developmental aetiological framework – “A psychological needs model of the origins and influence of affective attributions (core beliefs) in personality, wellbeing & psychopathology” (unpublished manuscript).
    .

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