The ever-changing public health measures rolled out during the coronavirus pandemic haven’t always been crystal clear. But several instructions have remained the same throughout: wear a mask, wash your hands, and stay two metres apart.
Despite the strength and frequency of this messaging, however, the public hasn’t always complied. Though the exact reason for this non-compliance is clearly complex, researchers from the University of Washington have proposed one factor that could influence people’s behaviour: the extent to which they identify with other human beings. Writing in PLOS One, they suggest that a connection with and moral commitment to other humans may be linked to greater willingness to follow COVID-related guidelines.
Continue reading “People Who Identify With Humanity As A Whole Are More Likely To Say They’d Follow Pandemic Guidelines And Help Others”